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Who the Blog-readers Are

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From a new study of blog readers:

Blog visitors are 11 percent more likely than the average Internet user to have incomes of $75,000 or more, and are 30 percent more likely to live in households headed by someone between the ages of 18 and 34, the study found.

During the first quarter, the average blog visitor viewed 77 percent more Web pages than the average Internet user, and spent 23 hours per week online, compared with 13 hours per week for the average user, according to the study. Regarding e-commerce behavior, blog visitors are 30 percent more likely to shop online than the average user.

Proof of the rising popularity of blogs is that about 50 million U.S. Internet users (about 30 percent of all U.S. Internet users) visited blog sites in the first quarter of 2005, up 45 percent compared with 2004’s first quarter, according to the study.

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