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The state of play online:.[News Online]

The WSJ.com will stay a subscription service according to Rupeert Murdoch. The reason:

WSJ.com generated about $60 million in subscription revenue last year, according to people familiar with the matter. To make that up in ad revenue would require the Journal to increase traffic to its site to well north of 20 million monthly unique visitors. That could be difficult. Yahoo Inc.’s Yahoo News, the largest news site on the Web, attracted 35.4 million unique visitors in December, according to Nielsen.

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