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Where the Ad Dollars are Going

Tuesday, August 16, 2005  |  posted by Hugh Hewitt

Online advertising is surging. (HT: Glenn).

Wait until the ad buyers figure out that the most powerful combination in the world is a radio buy sending listeners to easy to recall websites where their blog ads are displayed. Roger Schlesinger has been advertsiing on my radio program for five years, and he will gladly tell you that those ads, while substantially less than 50% of his advertising budget have brought in more than 50% of his business. Now he has added a web site, to the radio copy which brings people directly to his site, and that info is also part of his blog ad which you see opposite of this text in the blog-ad column. Business is booming. Expect more radio hosts to try and run blogs with blog ads so that they can increase the value to their advertisers seeking to turn scattered impressions into lock solid front-of-mind awareness.

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