Two extraordinary authors will join me in the last hour of today’s program.
Phil Cooke is one of the leading experts on branding in the country, with a specialty in helping Christian organizations navigate the new world of metamedia. His new book, Unique: Telling Your Story in the Age of Brands and Social Media, is simply must reading for anyone trying to sell, market, or simply publicize anything.
In the same hour I will introduce my audience to theologian-scientist Alistair McGrath who has a groundbreaking new biography out on the life of C.S. Lewis, C.S. Lewis: Eccentric Genius, Reluctant Prophet that makes use of much newly discovered material about the life of the greatest Christian apologist of the past century, who died 50 years ago this fall.