I spent the weekend building out my Pinterest.com boards. If you are already on Pinterest, you know what that means. If you don’t get the reference, you will soon. It won’t be long before Pinterest is as ubiquitous as Twitter. You can “follow” my Pinterest, just like my Twitter feed, by searching hughhewitt at the site, or Google “Hugh Hewitt and Pinterest” and you are there.
Why Pinterest? Because along with Twitter it is reshaping information flows.
Blogging at places like this site, Powerline, HotAir, Michelle Malkin and Instanpundit isn’t going anywhere, and the big aggregators of center-right opinion and reporting like NationalReview.com, Townhall.com and the Washington Examine remain key crossroads of the conservative movement. Smaller sites like WeeklyStandard.com and CommentaryMagazine.com are key to the generation of ideas and impact to Manhattan-Beltway influencers. The big three news organizations, WSJ.COM, WashinngtonPost.com and NYTimes.com are grist for all mills. But editing this massive flow to a manageable amount and sorting by importance and correcting for spin and bias is the work of at-large editors. Everyone who presumes to link and to tweet is one such would-be editor. Pinterest is another powerful tool in the hands of the new news sherpas.
Facebook is a great platform as well, though there are some flaws that limit it’s utility as a platform for news, opinion and ideas dissemination as opposed to pure social networking.
Twitter is the most powerful platform going, and its traffic actually bends public debate in real time. It is impossible to be well informed without a Tweet feed that is at least partially connected to the country’s key influencers. Not following a fairly robust Tweet stream is like not watching television or not reading newspapers.
Sure, the news will get to you eventually, but not with the speed with which it moves itself. Old “news” isn’t really “news” at all.
Twitter moves at the speed of text –very fast– but the impact and record it creates is rarely significant beyond the minute in which it is posted, though like waves and wind upon a sailing ship, tweets drive stories though most times you can’t see a record of that impact.
Now arrives Pinterest.com, a visual, deeply impactful and far more lasting message-delivery system for those in the news and opinion business, as well as in marketing of any sort.
I have known about it for some time, but to invest in a social platform too early is to spend a lot of time trying to harvest very few eyes and ears. When my friend Rick Calvert at BlogworldExpo.com told me it was time to move, I did. This is Rick’s world, and he is rarely wrong. (There will be a lot of Pinterest talk at the New York BlogWorld and New Media Expo in early June.)
Pinterest crossed the 10 million-user threshold sometime ago, and its growth will be exponential going forward. The reason is obvious to any user: It collects and categorizes information in a semi permanent, useful assemblage of topics.
If you google “Pinterest and Hugh Hewitt” you will see what I mean. I have about two dozen categories of interest, from “The Influencers” to “Key Voices Under 40” to “Real
Reporters” to “Best of the Left” as well as “Speechifying” “Radio People,” “God People,” and many categories of books including, of course, “My Books.”
If any of my listeners want to know whom I read, watch on the tube or follow on Twitter, all of their images, links and pointers are collected there. And not just collected there, but easy to access and follow.
Guests for today’s show? Collected there.
Speeches past and pending? Right there.
Books I am reading or have read or mentioned on show? Their images at my Pintarest feed, and not just for the afternoon post at HughHewitt.com. My “Necessary Book Shelf” of the books most crucial to understanding the war we are in, one of the lists most frequently asked for by listeners, is there.
And the writers on faith I think most crucial to people living here and now? Also there.
I suspect most serious journalists will get around to this sort of a site. Many scoffed at Twitter when it arrived, but most have now migrated there. It is all about serving your audience of readers or viewers, those who use you as a proxy editor or gatekeeper.
If as I wrote in Blog six years ago “the byline is the brand,” then Pinerest.com takes the byline-brand deeper into the journalist’s/influencer/opinion maker’s life.
Welcome to the newest show.