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Hugh Hewitt Book Club
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Hugh Hewitt Book Club

The NBC Brand

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Howard Kurtz has the best summary of the relevant issues swirling around Keith Olbermann. Olby’s not that interesting and didn’t have that much impact, outside of the far left, and will almost certainly return to some new perch in cable land, perhaps next to the equally risible Bill Maher.

If NBC wanted to commence brand repair, however, this was just the first crucial step. Ed Schultz, like Olby, is one angry sportscaster with nothing to offer but vitriol and excess. He’s the new face of NBC. The “angry, far-left rant” brand isn’t going to attract any new viewers.



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