The MSNBC Ditch
So Rick Kaplan is out. Here’s why:
Weekdays in prime time, MSNBC’s ratings rose 14 percent compared with the same time last year, though it is still only clocking about 360,000 viewers. CNN and Fox News Channel are both down compared with last year but still laps ahead of MSNBC with 800,000 viewers for CNN and 1.7 million for FNC.
Fox has almost five times the number of viewers as MSNBC. The network went left and the viewers weren’t there. Perhaps the new boss will figure out that the place to compete with FNC is with fair and balanced news and opinion, not with more of the dross that MSM tosses out via the papers and the nets every day.
There’s room and need for a second channel on the dial that doesn’t revile conservatives and their views without interruption. But the audience didn’t need a fifth network devoted to cheerleading the left.