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The Hugh Hewitt Show

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The Message Man

Tuesday, February 6, 2007  |  posted by Hugh Hewitt
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Frank Luntz will be in studio today for the full hour conversation about his new book, Words That Work: It’s Not What You Say, It’s What People Hear.

Luntz details the methods to effective messaging, whether the message is a from corporate, not-for-profit or political America.

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