Senator John McCain has assembled a very talented online campaign team, with many Bush-Cheney pros. But he also has brought on board the head of Howard Dean’s online operations:
August 23, 2006
Exclusive: McCain’s Web Team. And Nicco Mele.
Over the past several months, Sen. John McCain (R-AZ) has quietly recruited for his presidential campaign some of the most influential online strategists in the country, including one of the main architects of Howard Dean’s pioneering website.
John Weaver, McCain’s chief political strategist, confirmed today that Nicco Mele, the webmaster of Dean for America, is among those who have committed to help. Mele’s work on Dean’s campaign, which including , led Esquire to name him as one of the country’s “best and brightest.” His firm, EchoDitto, lists more than twenty major Democratic and liberal firms and candidates as clients. Mele did not respond to an e-mail seeking immediate comment.
Also committing, according to Weaver: Mike Connell of New Media Communications. He designed, developed and managed the Bush campaign’s websites in 2000 and 2004.
Max Fose, McCain’s webmaster in 2000, is also back on board. And so is GOP technological entrepreneur Becky Donatelli, the CEO of Campaign Solutions. Donatelli helped to coordinate online fundraising for McCain in 2000.
“We’re honored such top professionals in this field support a potential McCain candidacy,” said Weaver.
The range of experiences brought by these consultants suggests that McCain’s web strategy will be integrated with the campaign’s message, donation and political operations — just like Dean’s was in the primary, — and certainly hewing to example set by the Bush campaign in 2004. Bush raised more money from the