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The Future of Retail Marketing

Monday, July 24, 2006  |  posted by Hugh Hewitt

Craig’s List is systematically undrmining classified ad revenue for the old papers.  Now we can see a glimpse of how retail will be touching its customers and potential customers in the future (beginning now.)

Greer’s OC is targeted at the high-end retail customer in Orange County, and has already attracted the support of the region’s major retailers.

They have seen the future, and it isn’t print.

Shoppers and tourists will be signing up for the site’s e-mails (with their embedded bargains and special offers).

But so will every marketing/advertising executive in the U.S. (and abroad?)

Why buy expensive print ads that both over-target and under-touch when you can use the web to focus advertising dollars on exactly the sort of customers you wish to reach?

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