As TiVo chews up the impact of advertising on television, and as newspaper circulation plummets, how will manufacturers engage the public’s imagination? CycleOps Power, Zipp Speed Weaponry, BMC Bicycles D3 Multisport and Descente Athletic Apparel have a plan, and it tapped my friend TriGeekDreams on the shoulder.
Attention advertisers: There’s got to be a analogous opportunity in your world. Ask your marketing team what they have been thinking about the blogs. If the answer is “nothing,” you might want to expand the team a bit.