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The Exorcism of Emily Rose’s $30 Million Opening

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Last weekend, the new movie The Exorcism of Emily Rose took in $30 million, crushing all other offerings, and hitting the third best September opening in film history.

Hmmm. Why did this flick do so well?

I’ll ask director Scott Derrickson on today’s program, but here’s a prelim analysis based on my seeing it last night: (1)It keeps you on the edge of your seat. (2) It takes Christian faith seriously, as did The Passion of the Christ, and word gets around in a hurry when movies (or television shows) do that. (3) It’s based on a true story.

How can Hollywood turn out so many stiffs when obvious formulas for success exist?

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