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The Decline Of The Times

Thursday, February 28, 2008  |  posted by Hugh Hewitt

From Rasmussen Reports:

Just 24% of American voters have a favorable opinion of the New York Times. Forty-four percent (44%) have an unfavorable opinion and 31% are not sure….

The Times recently became enmeshed in controversy over an article published concerning John McCain. Sixty-five percent (65%) of the nation’s likely voters say they have followed that story at least somewhat closely.

Of those who followed the story, 66% believe it was an attempt by the paper to hurt the McCain campaign. Just 22% believe the Times was simply reporting the news. Republicans, by an 87% to 9% margin, believe the paper was trying to hurt McCain’s chances of winning the White House. Democrats are evenly divided.

The widespread and instant recognition of the attempt to smear John McCain reflects the low esteem in which the public holds elite media. Like the MSM networks. the Times and many other of the big papers have spent decades branding themselves as left-wing subsidiaries of the Democrats, and rebuilding credibility is an almost impossible task for them as a result. The declining value of the paper reflects the fact it has allowed itself to alienate more than half of its potential customers, and Rasmussen is simply recording the inevitable result of media elites never allowing themselves to hear from much less report fairly on the center-right majority in the country.

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