Word is that the highest-end retailers of the OC have bought out months of future advertising on this private e-mail list/website.

Why buy ads in papers and magazines that go untouched when you are assured that your favorite customers are reading the targeted e-mails they have signed up for and visiting the advertising micro-climate designed for them?

If you shop in the OC or intend to travel there, sign up for Greer’s OC and get the e-letter with its bargaiins and tips.

If you sell somewhere else, find your own Greer.