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Talk Radio and Campaign 2012; William Jessup University and As1

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My column this morning is in the form of a memo to Team Romney about Talk Radio and the campaign ahead. It ha already generated a number of comments pro and con, and will continue to do so all day. I hope every commentator concerned with how Romney and Ryan are doing also takes a moment to contribute a few dollars to the campaign as well as their advice.

Short form of the column: Romney/Ryan has to use Talk Radio because MSM is so far gone into the Obama/Biden camp. Sometimes so much so that it is hilarious: See this headline from the Washington Post. Other times the bigs try and distribute a meme to the rest of the media that is as transparently false as it is is pro Obama/Biden: See this story from the New York Times.

Moaning and groaning about MSM’s full-throiated attempt to keep the focus off of the smoking ruins of the Obama presidency won’t change the MSM’s coverage even an bit. But the campaign can change the content of the coverage by offering up…lots of content. The candidates create content, and the place they should be creating it is on talk radio or via sit-downs with selected journalists and intellectuals as was done with 60 Minutes and Brit Hume earlier this week. The contrast between the supremely confident and ready-with-comprehensive-answers Mitt Romney and Paul Ryan as opposed to the bumbling buffoonery of Joe Biden and the ongoing big duck of the president could not be more complete. The president and vice president simply are afraid to do one-on-one interviews that allow for sustained questioning. Romney and Ryan are both very good at such things. They need to press their advantage while at the same time displacing the tortured “analysis” like the two stories above.

Talk radio is the best venue for the GOP ticket. But it has to be used.

Two other notes: I am off to Sacramento to broadcast from the new campus at William Jessup University today. This wonderful school is the closest Christian college to Sacramento –in a nearby suburb– so it has to be encouraged as the desperate situation in California is going to need lots and lots of talented young people to turn it around. (This Wall Street Journal piece on California’s “recovery” greatly overstates the good news and understates the bad. California is bleeding its entrepreneurs except from Silicon Valley, and the Valley People cannot save the state as there are not enough of them creating jobs as opposed to wealth to support a thriving middle class. One of the big tasks of President Romney will be to fashion legislation that will allow the states like California and Illinois to escape from the disastrous contracts they have signed with public employee unions because the federal government cannot spend any more money on the wildly profligate legislators in places like Sacramento.)

And please visit my friend Jonathan Bock’s new blog As1. Jonathan is the president of Grace Hill Media and is among the most talented of Hollywood folk, and his new undertaking is timely and reflects wonderful design as well as content.


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