When you read A Mormon In The White House you’ll understand that the furious pace being set by the Romney campaign will not let up, will be fully financed, and continue to innovate both as to methods and as to timing until the nomination is decided. From Politico:
Former Massachusetts Gov. Mitt Romney goes up on the air tomorrow in parts of Florida, Iowa, Michigan, New Hampshire and South Carolina with his campaign’s first ad. The 60-second spot, “Unplugged,” features Mitt on the stump. There will also be a condensed, 30-second version.
Asked why the campaign would air commercials so far ahead of the first voting, Romney spokesman Kevin Madden said, “It’s the perfect time.”