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Protecting the Politico Brand

Sunday, July 11, 2010  |  posted by Hugh Hewitt

Powerline’s Paul Mirengoff calls attention to a headline at that labels Col. Alan West, GOP candidate for Congress, as “bombastic.”

Col. West is anything but bombastic. What he is an inspiring and plain speaking patriot who is a very good candidate.

Politico’s got a great brand –one of the few news portals that is generally understood to be staffed by reporters who keep their views out of the news. I am pleased to feature Mike Allen and many others form the site on my show, but I worry about headlines like this one and the growing preponderance of center-left and pure left commentators at the site to the exclusion of center-right and conservative commentators.

The Washington Post has refused to correct its overwhelmingly leftwing online imbalance (with only Chris Cillizza staying in the neutral zone), while the Washington Examiner is locking down as the conservative alternative to the Post. Politico would be very well served by working overtime to prevent the sort of headline Mirengoff points to from forfeiting its position as a website read by both sides.


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