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Podcasting and Advertising

Sunday, August 6, 2006  |  posted by Hugh Hewitt
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Yesterday I whomped TriGeekDreams on the Cove Course at Indian Wells, finishing with a birdie, to go along with my six pars.  I note these details only to explain that these seven holes were accompanied by 11 others that all added up to 99 blows.  If you know anything about golf, you now know how I golf, and further, some idea of TriGeekDreams’ game as well.

Along the way, though, we caught up on the latest at his web site (and that of his wife’s, GreersOC, which has taken off and which has already attracted a couple of thousand daily e-mail subscriptions –they are free– and advertising buys from the largest and most prestigious retail centers in Orange County.)

Bill, his training partner RoboStu and triathalete/blogger/mom IronWil collaborate each week on a training podcast which they post on Friday for use by triathaletes and long distance bikers and runners who are looking for ways to enhance their Saturday morning workouts which are typically the longest of the week.

These podcasts are the work of pure enthusiasts, not being paid a dime to produce an obvious and now much listened to niche podcast.  Though of pretty good quality, these broadcasts are not professional in the sense that a radio or television studio product is “professional,” but they don’t need to be in order to become the regular Friday night download for the endurance athlete looking for a way to chew up the first hour or so of their long workout.

I ask TGD if he’d been approached by any advertiser to place an ad at the top of the podcast, which is a common feature on many podcasts. He hasn’t been, not by a single bike company, swim gear manufacturer, or race director.  My guess is that is only a matter of time since such concerns search high and low for a way to get the assured attention of their target customers.  If the high end bike maker gets three minutes of attention at the beginning and middle of TriGeekDreams podcast, hasn’t that money been much better spent than even a well placed ad in a triathalon magazine? 

Which brings me to the podcast of Townhall.com’s weekly broadcast/podcast, “WeekendJournal,” where we assemble an hour of the best segments and features from the radio shows of Bill Bennett, Dennis Prager, Michael Medved, and other Salem hosts as well as some of the commentaries from our editorial contributors.  I host the hour, and material from my program is also included if the producers think it makes the cut.  Given the 100 plus hours of talk radio available to them each week, this podcast is a center-right conservative’s dream podcast.  You can download it each Friday.

First, I hope you get in the habit of beginning your Saturday morning workout with us (and TriGeekDreams.)

Second, any advertiser that would like to get a very well-educated, very smart audience for a top of the broadcast and middle-of-the broadcast two or three minute ad, send me a note at hugh@hughhewitt.com.   

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