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A Bit of Good News –Actually, a Lot of Good News if You Know What You Are Doing on the Web

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From today’s Wall Street Journal story on internet advertising:

The surging demand is allowing big rate increases at the largest portals, the prime beneficiaries of the growth. Yahoo said last month that prices increased by “double digits” in the third quarter from a year earlier, while AOL says prices for some ad units have increased as much as 20% since January.

MSN says it currently charges between several hundred thousand dollars and $1 million for a prime, 24-hour ad spot on its home page. That’s up from about $25,000 to $50,000 four years ago.

“It’s starting to get into Super Bowl territory,” says Sean Finnegan, U.S. Director of OMD Digital, a unit of Omnicom Group Inc. that buys ads for clients such as Dell Inc. and Johnson & Johnson.

By contrast, the average price of a 30-second TV ad for last February’s Super Bowl was $2.4 million, while a full-page color ad in People magazine costs $228,275. A 30-second spot on this week’s episode of ABC’s “Desperate Housewives,” which had 26.5 million viewers, cost $574,504, according to Nielsen Monitor-Plus.

Bloggers remain the best buy in the internet world, especially for advertisers seeking the “influencers.”

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Copperhead Road and God on the Internet

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Don’t miss Soxblog’s “Copperhead Road,” wherein DB notes:

Democrats are merely making fools of themselves on national TV. And many Republican Senators, judging by yesterday’s vote, seem to want in on that action and have made a turn on to Copperhead Road.

Having done so will be to their everlasting shame.

Or Jonathan Last’s “God on the Internet” from First Things, wherein JVL warns:

Something is happening at the intersection of religion and the Internet that is like the old denominalization of American sects raised to a new and frightening power. On the Internet, those dissatisfied with what they find in their religious brick-and-mortar communities can simply retreat into a virtual world in which they are surrounded entirely by like-minded people.

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