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Did You Notice John Kasich In Arizona, Ted Cruz at Heritage, Bobby Jindal on Fox

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Ohio ‘s ebullient, peripatetic governor John Kasich dashed in and out of Arizona yesterday to press the case for a Balanced Budget Amendment (and to meet with key money folk who bankroll presidential campaigns.

Texas Senator Ted Cruz, fresh from a West Coast swing, made a foreign affairs speech at The Heritage Foundation Wednesday.

And Louisiana Governor Bobby Jindal was on Fox News Sunday bashing Common Core.

The race has begun, and the courtship of the money and the talking heads under way.  The need for speed and the need for buzz put a premium on many appearances in many places, appearances that generate comment in the new virtual world where the primaries will be won.  The old rules emphasized the Sunday shows.  The new rules? The Independent Journal Review, The FederalistThe Washington Free Beacon –and of course Twitter, Facebook etc. as well as the old new gatekeepers at Politico, Washington Examiner, NRO.  The old old gatekeepers are still around, worm ridden with their ramparts down and their walls breached, but the stumble along as well.

Point is, the one ring to rule them all is lost.  There is no one ring.  Every one of the 2016 would-be nominees is going to have to work a hundred different bylines because each of those bylines can push out stories and buzz.

It is going to be a fun two years for my business, especially because it appears that the candidates all know this and are far more accessible than ever before and willing to answer all sorts of questions and to engage in the sort of back-and-forth that is both winsome and winning.

Iowa’s caucuses are barely 14 months out, with the first debates probably in September –nine months from now.  Enjoy.  The end of the Obama era is within sight.


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