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Mr. Griffin, MSNBC’s president, denies that it has an ideology. “I think ideology means we think one way, and we don’t.”

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Old Irish proverb: When everybody says you’re drunk, you’d better sit down.

NBC needed to sit down a long time ago. It didn’t, and the brand built over decades has been broken beyond repair with a vast segment of the American audience. They are the network of the left, making no attempt –as Fox does with Chris Wallace. Alan Colmes, and many members of Hume’s panels– to feature voices quite obviously not of its overarching ideological beliefs. Indeed, given the comment quoted here and others made over the years, the network seems genuinely not to know how far from the center of American politics it has drifted.

Conservatives within talk radio are transparent as to their beliefs, but also quite well aware of their own biases and eager to have liberals and leftists on to discuss issues, though it is rare that top drawer liberals or leftists will engage in sustained debate on these programs. (My eight hours with E. J. Dionne was a welcome exception.) The collapse of NBC’s credibility will not be arrested by moving the name plates around. You cannot fix what you don’t know is broken.

UPDATE: Ed Driscoll notes that Phil Griffin was taking a different line last year:

Officials at MSNBC emphasize that they never set out to create a liberal version of Fox News.

“It happened naturally,” Phil Griffin, a senior vice president of NBC News who is the executive in charge of MSNBC, said Friday, referring specifically to the channel’s passion and point of view from 7 to 10 p.m.


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