There’s a reason why candidates kiss babies: They are making the moms and the family happy.
Whether you are the president or one the two men who almost certainly will be his opponent in 14 months, you should be directing your campaign team to focus some attention now on the relaltively new and rapidly expanding corner of the web which is home to the “mommyblogs.”
Whether the mommyblogger is a newbie to the blogosphere (and motherhood) like NonOmMom or one of the, pardon the phrase, granddaddies of the space like Melinda Roberts, this niche is full of writers and readers who are powerful influencers of products, markets, and of course politics. Win a mommyblogger, and you win at least the eyes and possibly the allegiance of the extended family and the close circle of friends who are following the lives of the writer and her family.
There’s a mommyblog track at BlogWorldExpo for the reason that this is a huge and growing segment, and every statewide candidate and of course all of the presidentia candidates should have a team there to figure out who is who and how this world of voters works and what they care most about as they consider the future of the children they are writing about and for.
Here’s a list of top mommyblogs from last year, but this is obviously just a snapshot of an incredibly dynamic segment of the web.