If you are the business, you need to sign up at Twitter.com asap, and establish a “hash tag” which is just shorthand for a call sign of sorts. Mine is #hhrs for “Hugh Hewitt radio show.” Michael Medved’s could be #mmrs. Dennis Prager’s #dprs etc.
Every message sent over Twitter –every “tweet”– that contains your hash tag will then show up when you search the hash tag at search.twitter.com. All the folks listening to your show who want to communicate with you but who don’t want to look up your e-mail or get to their computer can then do so, and also see what all other tweeting listeners are saying. Instant chat room about your show. It can go 24/7, but of course is most useful during the program. When Joel Kaplan was on today’s program, for example, the online comments were not very encouraging for Mr. Kaplan’s arguments.
Think of it as expanding your inbound lines by as many as you can comfortably read.
My thanks to Rob Neppell at Kithbridge.com for suggesting this innovation.
Then send your own tweets out with specific questions or information requests.
I can’t imagine any talk show host not doing this.