Thanks to those of you who have already signed up for the Launch Team. Here are the details from yesterday for you slackers who weren’t listening yesterday:
My new book The Happiest Life hits shelves and arrives in mailboxes and on doorsteps on 12/31–timed for your new year’s resolution to have a happier 2014.
I’d like to invite you to join the “Launch Team” for the book. That’s what publishers call it these days. (They actually call it the “Street team” but I rejected that title as, well, way to hip for a book by me.)
Click here to join the Launch Team.
“Wait,” you say, “what does that mean?”
Well, you help promote the launch of the book and in return you receibve:
–an advance pdf of the book
–membership in a private Facebook group with me and the other Launch team members where we gently mock Producer Duane
–a look inside a high-end national PR effort.
Now the catch. By joining you agree to
–write a blog post about the book;
–post a review (good, bad, or “meh”) about the book; and
–use the full spectrum of your social media skills across all social media platforms to bringeyeballs to bear on The Happiest Life.
If you are interested, click here and send in the application. We will not connect you to the Healthcare.Gov site. Promise.
Now of course there will be some knuckleheads who will sign up for the purpose of undermining the launch or mocking the book and its Launch Team members. Fine by me, if they spell the name right. But folks like Sean O’Grady and TamiJ and other easily disillusioned people should know that going in.