Google And The Future Of Advertising
Credit Suisse raised its price target on Google Inc (GOOG.O: Quote, Profile, Research) to $900 from $800 saying opportunities in areas such as display, local and mobile advertising would drive top line growth at the company over the next five years.
Shares of Google were up about 5 percent at $654.39 in morning trade on the Nasdaq.
All advertising will go digital in the future and Google will become the de facto “operating system” for advertisers, providing them with the dashboard to monitor and optimize their advertising, the brokerage said in a research note.
This will create tremendous value for Google shareholders, it added.
The brokerage also forecast U.S. online advertising market to increase 27.5 percent in 2007 and 28.3 percent in 2008.