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For Whom The Bell Tolls

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It tolls for T, as in Tribune Co.

The stock was trading at just under 18 at Friday’s close. The buzz about the company will have to raise eyebrows about all newspapers. If the Tribune Company goes bk, how far behind can the New York Times be? One effect of the recession will be to force corporate America to ask where the ad dollars are being spent. Newspapers with declining circulations and thousands of “subscribers” who often don’t even touch a third of the pages have to be the biggest target.


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