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Mitt Romney changed up his media tactics this past week.

He gave an interview to Breitbart.tv’s Larry O’Connor, another to National Review’s Jim Geraghty, and one to me.

No doubt he gave even more, but these three are interesting not only because of what he said but because of the three of us ask questions the MSM don’t ask and whether quickly or slowly the news from the interviews travels.

More interviews with key outlets like Powerline and Instapundit will hopefully follow as well as a regular cycle of talk show appearances. I also hope he sits down for longer conversations with folks like Arthur Brooks and John Podhoretz and has them taped and released. If the campaign provides plenty of opportunities to serious interviewers, the news cycle will be free of the inane and the stridently pro-Obama tilt of the usual suspects.

Romney is setting in place the methods by which MSM can be if not bypassed is at least contrasted with more traditional journalism. You read that right. Most of the MSM remains in their Obama-induced swoon, so new media is asking about gas prices, about the GSA and Fast and Furious, and about MSM bias. This last subject keeps the MSM from focusing on the president’s vast record of failure, but Romney isn’t accepting the neo-blackout imposed by Manhattan-Beltway media elites in search of a “war on women.”

The next step is to facilitate the distribution of all his media availabilities to new and old media alike. The herd doesn’t even know their subject is busy talking past them.

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