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Edsel v. Studebaker

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From this morning’s From this morning’s New York Times:”>New York Times:

Since taking the baton from Mr. Rather, Mr. Schieffer has actually shed fewer viewers than Mr. Williams, who has lost nearly a half-million (or 5.2 percent) compared with the same period a year ago, when the broadcast was anchored by Tom Brokaw. ABC has lost about as many as CBS – nearly 300,000, or about 3.5 percent – at a time when it was using substitutes for Peter Jennings during his treatment for lung cancer.

With Mr. Jennings’s death on Aug. 7, ABC now finds itself in need of a new anchor, though it is not expected to make changes on the scale CBS is contemplating. Still, it could be in Mr. Moonves’s interest to let ABC News go first, particularly as ABC decides whether to move one of its most recognizable hosts, Charles Gibson of “Good Morning America,” to the evening shift.

Edsel news here. Studebaker news here. Gossip about Edsels and Studebakers here.

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