Another Reason Why Advertisers Will Prefer the Web to Television and Print
Nielsen Media Research, the firm that calculates national television ratings, plans to answer one of advertising’s most pressing questions: How many people actually watch TV commercials?
In November, Nielsen will begin for the first time to provide formal ratings for commercial breaks, a move with far-reaching implications for the fast-changing media world.
If you advertise on, say, Townhall.com, it is integrated into the site. The ad cannot be clicked away or TiVoed through.
A tremendous advantage, that, in the competition for ad dollars over the next few years.