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Another Reason Why Advertisers Will Prefer the Web to Television and Print

Tuesday, July 11, 2006  |  posted by Hugh Hewitt

From the Wall Street Journal:

Nielsen Media Research, the firm that calculates national television ratings, plans to answer one of advertising’s most pressing questions: How many people actually watch TV commercials?

In November, Nielsen will begin for the first time to provide formal ratings for commercial breaks, a move with far-reaching implications for the fast-changing media world.

If you advertise on, say,, it is integrated into the site. The ad cannot be clicked away or TiVoed through.

A tremendous advantage, that, in the competition for ad dollars over the next few years.

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