Nielsen Media Research, the firm that calculates national television ratings, plans to answer one of advertising’s most pressing questions: How many people actually watch TV commercials?
In November, Nielsen will begin for the first time to provide formal ratings for commercial breaks, a move with far-reaching implications for the fast-changing media world.
If you advertise on, say, Townhall.com, it is integrated into the site. The ad cannot be clicked away or TiVoed through.
A tremendous advantage, that, in the competition for ad dollars over the next few years.