Santorum has been able to scale his campaign as donations have risen, showing some key management skills, but Florida will greatly test the ability to go big. Santorum is counting on the endorsement of key evangelical leaders in Texas this past week plus a strong finish in South Carolina to allow him to get the money necessary to get on the air in key media markets in Florida. Talk radio and cable television will do wonders with a second place finish in SC, but he will still need to keep the small donor enthusiasm rising as it has been since Iowa.
Santorum clearly intends to carry the campaign forward after South Carolina while Newt (see the post below) hints at bidding adieu if he doesn’t win in the Palmetto State. Both men’s plans have to be a function of having the money to at least compete with staff and transportation resources. The latest polling doesn’t give either candidate much hope in South Carolina and even less in Florida, but if the contributors say “keep going,” they can keep going.
Read the small but important piece by the Weekly Standard’s Michael Warren on Rick Santorum and the Declaration and the Constitution, and how they are to be read. The latter must be informed by the former, which allows Santorum to rightly conclude that “America is a moral enterprise,” not some sort of libertarian petri dish. This is a key argument that the party needs made to the Paul supporters, and thus far only Santorum is willing to make it. I hope he finds time to do just this on the stage Thursday night.