99 cents? Why don’t I just buy a TiVo?
Two big TV networks, CBS and NBC, struck deals with cable and satellite providers allowing their viewers to watch popular shows anytime they want, the latest sign of how quickly technology is upending viewing habits and reshaping the industry’s longtime model.
The distribution deals will allow viewers to order episodes of some prime-time shows — including hits like “Survivor” and “Law & Order: Special Victims Unit” — for 99 cents apiece. CBS, a unit of Viacom Inc., made its deal with cable company Comcast Corp., while General Electric Co.’s NBC Universal set its pact with News Corp.’s DirecTV, a satellite TV provider.